Alberta allows digital ‘pink cards’ from auto insurers

August 19th, 2019  |  News

Alberta has decided to join Nova Scotia and Newfoundland and Labrador in allowing auto insurers to provide proof of insurance in a digital form that can be accessed on smartphones.

Drivers can stick with the paper version if they choose.

Celyeste Power, vice-president for the Western region of the Insurance Bureau of Canada, told a news conference in Edmonton that smartphone users can online bank, save boarding passes, and rideshare through their phones.

“Every other industry I do business with lets me interact with it the way I choose,” she said. “Insurers have been hampered by regulations for years, and to many, we look like we’re stuck in the ‘80s.”

This policy was created after United Conservative government’s drive to reduce “red tape”. The political party claimed that red tape inhibited companies to do business in a timely manner.

Grant Hunter, Alberta’s associate minister of red tape reduction, says “it modernizes what is going on in our province and gets us up to speed with what other provinces and other states are doing.”

Digital pink cards can be offered by insurers starting August 19th, but their availability depends on the company.