Is auto insurance a commodity? | HUB Insurance Hunter Blog
With auto insurance widely available today and because it is a high competitive market, there are some that are calling into question whether or not it is becoming just another commodity that is bought and sold on the open market. While some may call it a commodity, it is definitely not just another commodity that is available to the public.
Yes auto insurance is competitive, as it is offered in many different plans and is widely advertised like other commodities, but what people need to understand is that there is no one size fits all insurance product. The fact that auto insurance is unique to each drivers needs is what makes it different than other commodities. Your rates are determined by your driving history, the car you drive, where you live, your driving habits to identify the risk that you are exposed to on the roads.
Above all else, people cannot lose sight of the important form of protection it provides for consumers. Knowing that you will be protected financially and from a liability standpoint is something that you cannot overlook. The peace of mind alone is a big selling point. Can you imagine driving around without insurance and having to worry what would happen if you got into an accident and injured someone?
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